Product and Price Optimization Software

Innovative Product, Promotion & Price Decision-Making Software Solutions with Full Service Support delivered by Pricing Research Experts, including Target Respondent Selection and Survey Distribution.
Enabling game-changing B2C and B2B commercial decisions across 130+ markets within 3 business days.
Trusted by leading global B2C & B2B organizations

Heineken

Vodafone

AXA

Phillips

Mars

Burger King

PWC

Audi

Virgin Media

Shell

Whirpool

Allianz

JBL

Indeed

Juul

Nivea

Telefonica

Liberty

Three

Cable

Carrier

Change

Elkay

Extra Space

ooordedoo

sanofi

sigarvarious

stc

blue bunny

Refersion
Boost your Business Success with our Rapid Product & Pricing Research Solutions empowering...

Product Heroes
Who will pay how much for my new product feature?
Pricing Gurus
Understand the price elasticity and willingness to pay for your and your competitor's customers


Insights Leaders
Understand the spectrum of needs in your markets
Are you a Consultant or Agency?
Learn more about our partnership program!
Our Survey Portfolio, built to optimize your proposition

Choice-based
Conjoint Analysis

Virtual
Shelf Conjoint

Van Westendorp
Price Sensitivity Meter

MaxDiff
Analysis

Customer
Segmentation

Quantitative Surveys
A/B Testing
What partners say about us

Uncover Insights

Act Quickly

Drive Growth

Pricing Expertise

Cost-Effective Solution

Worldwide Distribution
What Pricing Experts say about us
STEPHAN M. LIOZU
Pricing Evangelist & Thought Leader
MARK STIVING
Pricing Educator and Advisor
SCOTT MILLER
The B2B Software Pricing Guru