EPIC Conjoint Blog

Irish Craft Gin Conjoint Analysis

By EPIC Conjoint | September 22, 2020

In February 2019, a leading Irish craft gin brand was gaining better sales traction in international markets than in Ireland. In an effort to boost sales in Ireland, they wanted to understand how their brand, product and pricing were perceived…

Read More

International Personal Care Brand Conjoint Study

By EPIC Conjoint | September 3, 2020

In March 2020, a leading international personal care consumer brand was evaluating where to build a production facility for their next-gen electric shaver. They were deciding between China and Europe,…

Read More

Global Confectionery Brand Conjoint Study

By EPIC Conjoint | August 19, 2020

In June 2019, a leading global confectionery brand wanted to explore customer appetite for new ranges of its health snack bar in order to double sales in five years. To…

Read More
Pricing in pandession: six dos and don'ts

How to manage pricing during the pandession: six dos and don’ts

By Matt Johnston | June 22, 2020

We’re living through a historic moment right now. You don’t need me to point out to you how COVID-19 has influenced everything this year. Not only is the pandemic unique…

Read More

Check out how EPIC Conjoint could help your company today

Lay the foundation for post-Covid19 success

Lay the foundation for post-COVID-19 success

By Matt Johnston | March 25, 2020

When asked, “What do you think about a recession?” Sam Walton, the founder of Walmart, responded, “I thought about it and decided not to participate.” Cost-cutting, discount pricing, and widespread…

Read More

The importance of capturing customer motivation underpinning purchases

By Matt Johnston | November 25, 2019

Yet another cracking EPP European & Global Pricing Forum — the 14th edition — was organized and hosted in Brussels last week by Pol Vanaerde and his talented team. EPP…

Read More