EPIC.BLOG

Can Halloween-Branded Packaging Drive Growth?

By Andy O’Brien | October 24, 2024

What you will learn from this article: Impact of seasonal packaging on driving sales: Is all that complexity in supply chain worth the effort? Opportunity…

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Conjoint Analysis in FMCG Wargaming

Conjoint Analysis in FMCG Wargaming: The Strategic Chess Game Where You Know Your Competitor’s Next Move

By Andy O’Brien | October 9, 2024

In the fast-moving consumer goods (FMCG) sector, where competition is fierce and consumer preferences constantly shift, businesses are perpetually engaged in a strategic dance to stay ahead. Most of the…

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Thriving Amid Inflation: Strategies for Success in Japan’s Evolving Market

By Andy O’Brien | October 4, 2024

  Japan’s economy is entering a new era marked by the onset of inflation, presenting both challenges and opportunities for Consumer Packaged Goods (CPG) and Over-the-Counter (OTC) brands. There is…

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Defending Against Delisting – A Hoarder’s Dream

By Andy O’Brien | September 20, 2024

We all have a tendency to hoard. Hoarding is the compulsive behavior of acquiring and keeping items due to various psychological factors, including deep emotional attachment to possessions, fear of scarcity, or anxiety about discarding things that might be needed in the future. For example, I have a suit waiting for me to return to the size I was at 22, just in case it gets worn again.

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Don’t Look Back in Anger: The Impact of Dynamic Pricing on Oasis Ticketing

By Andy O’Brien | September 18, 2024

The Oasis reunion tour, one of the most anticipated events of the year, has reignited discussions around dynamic pricing in ticketing. Prices for the event, initially advertised between £86.50 and…

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“Knowing and not doing is the same as not knowing.”

By Andy O’Brien | August 26, 2024

  I came across this quote in a blog about eating the right foods for an Ironman triathlon. Now, I have no intention of competing in an Ironman or following…

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How to stop AI from killing the wow in pricing and marketing

By EPIC Conjoint | September 19, 2023

The cover story of the July-August 2023 issue of the Harvard Business Review heralds “GenAI and the New Age of Human Creativity” and asserts that “GenAI’s greatest potential is not…

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Fear, Worry, and Value: What is driving your customers?

By EPIC Conjoint | October 6, 2022

Hot inflation numbers and energy instability are the latest signs that a deep economic chill will set in across major markets in North America and Europe. A look at the…

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New Features For Game Changing Product & Pricing Decisions

By EPIC Conjoint | August 30, 2022

Since our previous update announcement our team has been working tirelessly to bring even more enhancements to our product and pricing decision-making solution. Today we are announcing the biggest update…

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Need advice on fighting inflation? Ask your customers!

By EPIC Conjoint | May 17, 2022

Concerns about the impact of inflation are growing almost as fast as inflation itself. When the Conference Board surveyed close to 1,000 CEOs around the world in late 2021, some…

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