EPIC.BLOG

January 2025

By EPIC Conjoint | January 24, 2025

January 2025 Date: 15-01-2025 New features & updates New Features & Updates Planogram Customization: Introduced the ability to configure custom logos on planogram modules, offering…

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December 2024

By EPIC Conjoint | December 18, 2024

December 2024 Date: 18-12-2024 New features & updates Interactive Planogram Editor We’re excited to introduce an interactive planogram editor for shelf studies. This new feature allows users to design and…

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EPIC Conjoint Achieves SOC 2 Compliance

EPIC Conjoint Achieves SOC 2 Compliance: A New Milestone in Data Security and Trust

By EPIC Conjoint | December 17, 2024

At EPIC Conjoint, safeguarding your data is a responsibility we take seriously. That’s why we’re proud to announce that we’ve officially achieved SOC 2 compliance, a significant milestone that underscores…

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We wanted to put a value on what innovation in the direction of sustainability can do for a brand, and the preference of the customer.

Does being sustainable pay?

By Andy O’Brien | December 13, 2024

Paris Climate Change accord is back in the spotlight as the #USelections spark more intrigue. Donald Trump is odds on favourite to regain the presidency given Kamala Harris needs to…

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Can Halloween-Branded Packaging Drive Growth?

By Andy O’Brien | October 24, 2024

What you will learn from this article: Impact of seasonal packaging on driving sales: Is all that complexity in supply chain worth the effort? Opportunity to include price inflation with…

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October 2024

By EPIC Conjoint | October 18, 2024

October 2024 Date: 18-10-2024 New features & updates Multi-factor authentication We have introduced a new profile page that allows users to manage their account settings with greater ease and security.…

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Conjoint Analysis in FMCG Wargaming

Conjoint Analysis in FMCG Wargaming: The Strategic Chess Game Where You Know Your Competitor’s Next Move

By Andy O’Brien | October 9, 2024

In the fast-moving consumer goods (FMCG) sector, where competition is fierce and consumer preferences constantly shift, businesses are perpetually engaged in a strategic dance to stay ahead. Most of the…

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Thriving Amid Inflation: Strategies for Success in Japan’s Evolving Market

By Andy O’Brien | October 4, 2024

  Japan’s economy is entering a new era marked by the onset of inflation, presenting both challenges and opportunities for Consumer Packaged Goods (CPG) and Over-the-Counter (OTC) brands. There is…

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Defending Against Delisting – A Hoarder’s Dream

By Andy O’Brien | September 20, 2024

We all have a tendency to hoard. Hoarding is the compulsive behavior of acquiring and keeping items due to various psychological factors, including deep emotional attachment to possessions, fear of scarcity, or anxiety about discarding things that might be needed in the future. For example, I have a suit waiting for me to return to the size I was at 22, just in case it gets worn again.

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Don’t Look Back in Anger: The Impact of Dynamic Pricing on Oasis Ticketing

By Andy O’Brien | September 18, 2024

The Oasis reunion tour, one of the most anticipated events of the year, has reignited discussions around dynamic pricing in ticketing. Prices for the event, initially advertised between £86.50 and…

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