EPIC Conjoint team congratulates Faye Hahn, a Business Information Student at the Technical University of Darmstadt (Germany), on her exceptional academic work. Faye successfully applied Conjoint Analysis for a very interesting use case: measuring market appetite and client preference for Data Science Consulting Services in Germany. Survey Summary Faye conducted this survey in the context…

Read More

Our mission at EPIC Conjoint is to make Conjoint Analysis – the most effective form of quantitative research – accessible and affordable to all businesses, large and small. To achieve our mission and to continue providing exceptional value to the Pricing, Customer Insight, and Product Development community, we regularly deploy feature and UX updates to…

Read More

A leading Irish craft gin brand was gaining better sales traction in international markets than in Ireland. In an effort to boost sales in Ireland, they wanted to understand how their brand, product, and pricing were perceived by gin drinkers in Ireland vis-à-vis competing brands. The Solution The brand engaged EPIC Conjoint to design a…

Read More

One of the most unusual years in modern history will soon end. However, there is no doubt the challenges COVID-19 pandemic has generated will stay with us. And without a quick solution in sight, we will continue to live through a pandession for the foreseeable future. While there is no doubt the pandemic has brought…

Read More

In March 2020, a leading international personal care consumer brand was evaluating where to build a production facility for their next-gen electric shaver. They were deciding between China and Europe, and a difference of €1.5 million in investment was at stake. One of the deciding factors was to understand the impact that “Made in,” “Designed…

Read More

In June 2019, a leading global confectionery brand wanted to explore customer appetite for new ranges of its health snack bar in order to double sales in five years. To achieve this target, the brand first wanted to test how its current bar was perceived by the addressable market relative to competing bars according to…

Read More
Pricing in pandession: six dos and don'ts

We’re living through a historic moment right now. You don’t need me to point out to you how COVID-19 has influenced everything this year. Not only is the pandemic unique because no event has influenced global society so profoundly since World War II, but also because we’ve never faced an economic challenge of this magnitude.…

Read More