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What you will learn from this article: Impact of seasonal packaging on driving sales: Is all that complexity in supply chain worth the effort? Opportunity…
Read MoreConjoint Analysis in FMCG Wargaming: The Strategic Chess Game Where You Know Your Competitor’s Next Move
In the fast-moving consumer goods (FMCG) sector, where competition is fierce and consumer preferences constantly shift, businesses are perpetually engaged in a strategic dance to stay ahead. Most of the…
Read MoreThriving Amid Inflation: Strategies for Success in Japan’s Evolving Market
Japan’s economy is entering a new era marked by the onset of inflation, presenting both challenges and opportunities for Consumer Packaged Goods (CPG) and Over-the-Counter (OTC) brands. There is…
Read MoreDefending Against Delisting – A Hoarder’s Dream
We all have a tendency to hoard. Hoarding is the compulsive behavior of acquiring and keeping items due to various psychological factors, including deep emotional attachment to possessions, fear of scarcity, or anxiety about discarding things that might be needed in the future. For example, I have a suit waiting for me to return to the size I was at 22, just in case it gets worn again.
Read MoreDon’t Look Back in Anger: The Impact of Dynamic Pricing on Oasis Ticketing
The Oasis reunion tour, one of the most anticipated events of the year, has reignited discussions around dynamic pricing in ticketing. Prices for the event, initially advertised between £86.50 and…
Read More“Knowing and not doing is the same as not knowing.”
I came across this quote in a blog about eating the right foods for an Ironman triathlon. Now, I have no intention of competing in an Ironman or following…
Read MoreHow to stop AI from killing the wow in pricing and marketing
The cover story of the July-August 2023 issue of the Harvard Business Review heralds “GenAI and the New Age of Human Creativity” and asserts that “GenAI’s greatest potential is not…
Read MoreFear, Worry, and Value: What is driving your customers?
Hot inflation numbers and energy instability are the latest signs that a deep economic chill will set in across major markets in North America and Europe. A look at the…
Read MoreNew Features For Game Changing Product & Pricing Decisions
Since our previous update announcement our team has been working tirelessly to bring even more enhancements to our product and pricing decision-making solution. Today we are announcing the biggest update…
Read MoreNeed advice on fighting inflation? Ask your customers!
Concerns about the impact of inflation are growing almost as fast as inflation itself. When the Conference Board surveyed close to 1,000 CEOs around the world in late 2021, some…
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