EPIC Conjoint Blog
One of the most unusual years in modern history will soon end. However, there is no doubt the challenges COVID-19 pandemic has generated will stay with us. And without a quick solution in sight, we will continue to live through…
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Irish Craft Gin Conjoint Analysis
In February 2019, a leading Irish craft gin brand was gaining better sales traction in international markets than in Ireland. In an effort to boost sales in Ireland, they wanted…
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International Personal Care Brand Conjoint Study
In March 2020, a leading international personal care consumer brand was evaluating where to build a production facility for their next-gen electric shaver. They were deciding between China and Europe,…
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Global Confectionery Brand Conjoint Study
In June 2019, a leading global confectionery brand wanted to explore customer appetite for new ranges of its health snack bar in order to double sales in five years. To…
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How to manage pricing during the pandession: six dos and don’ts
We’re living through a historic moment right now. You don’t need me to point out to you how COVID-19 has influenced everything this year. Not only is the pandemic unique…
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Lay the foundation for post-COVID-19 success
When asked, “What do you think about a recession?” Sam Walton, the founder of Walmart, responded, “I thought about it and decided not to participate.” Cost-cutting, discount pricing, and widespread…
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The importance of capturing customer motivation underpinning purchases
Yet another cracking EPP European & Global Pricing Forum — the 14th edition — was organized and hosted in Brussels last week by Pol Vanaerde and his talented team. EPP…
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