EPIC Conjoint Blog
In February 2019, a leading Irish craft gin brand was gaining better sales traction in international markets than in Ireland. In an effort to boost sales in Ireland, they wanted to understand how their brand, product and pricing were perceived…
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International Personal Care Brand Conjoint Study
In March 2020, a leading international personal care consumer brand was evaluating where to build a production facility for their next-gen electric shaver. They were deciding between China and Europe,…
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Global Confectionery Brand Conjoint Study
In June 2019, a leading global confectionery brand wanted to explore customer appetite for new ranges of its health snack bar in order to double sales in five years. To…
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How to manage pricing during the pandession: six dos and don’ts
We’re living through a historic moment right now. You don’t need me to point out to you how COVID-19 has influenced everything this year. Not only is the pandemic unique…
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Lay the foundation for post-COVID-19 success
When asked, “What do you think about a recession?” Sam Walton, the founder of Walmart, responded, “I thought about it and decided not to participate.” Cost-cutting, discount pricing, and widespread…
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The importance of capturing customer motivation underpinning purchases
Yet another cracking EPP European & Global Pricing Forum — the 14th edition — was organized and hosted in Brussels last week by Pol Vanaerde and his talented team. EPP…
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