Posts by: Andy O’Brien
FMCG Director, EPIC Conjoint
Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. Beginning his career in MMM/Econometrics, he transitioned to designing and implementing price and promotional strategies for UK and Ireland brands in grocery retailers such as Tesco, Asda, and Sainsbury’s. He has held senior roles in Category Management, CMI, Sales, and Product Development. Currently, Andy leads the FMCG & Retail verticals at EPIC Conjoint, delivering projects for clients from start up to Blue-Chip.
Can Halloween-Branded Packaging Drive Growth?
What you will learn from this article: Impact of seasonal packaging on driving sales: Is all that complexity in supply chain worth the effort? Opportunity to include price inflation with limited edition branding: Does reducing the size while adding festive packaging still entice shoppers? New customer attraction: Can Halloween branding help you reach beyond your…
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Conjoint Analysis in FMCG Wargaming: The Strategic Chess Game Where You Know Your Competitor’s Next Move
In the fast-moving consumer goods (FMCG) sector, where competition is fierce and consumer preferences constantly shift, businesses are perpetually engaged in a strategic dance to stay ahead. Most of the time, the demands of internal reporting and analysis can mean reacting to competitor moves is more likely than proactive planning. Conjoint analysis, a powerful tool…
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Thriving Amid Inflation: Strategies for Success in Japan’s Evolving Market
Japan’s economy is entering a new era marked by the onset of inflation, presenting both challenges and opportunities for Consumer Packaged Goods (CPG) and Over-the-Counter (OTC) brands. There is little opportunity left to offset inflation in input prices or labour costs due to the already highly efficient production that principles like Kaizen ensured. The…
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Defending Against Delisting – A Hoarder’s Dream
We all have a tendency to hoard. Hoarding is the compulsive behavior of acquiring and keeping items due to various psychological factors, including deep emotional attachment to possessions, fear of scarcity, or anxiety about discarding things that might be needed in the future. For example, I have a suit waiting for me to return to the size I was at 22, just in case it gets worn again.
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Don’t Look Back in Anger: The Impact of Dynamic Pricing on Oasis Ticketing
The Oasis reunion tour, one of the most anticipated events of the year, has reignited discussions around dynamic pricing in ticketing. Prices for the event, initially advertised between £86.50 and £150, soared to over £400 due to real-time demand adjustments, leaving fans outraged. This controversy highlights both the potential and risks of dynamic pricing, especially…
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“Knowing and not doing is the same as not knowing.”
I came across this quote in a blog about eating the right foods for an Ironman triathlon. Now, I have no intention of competing in an Ironman or following the strict diet that comes with it. However, the statement resonated deeply with me, especially when considering how different businesses are responding to the impending…
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