Pricing Blog Posts

We wanted to put a value on what innovation in the direction of sustainability can do for a brand, and the preference of the customer.

Does being sustainable pay?

By Andy O’Brien / December 13, 2024

Paris Climate Change accord is back in the spotlight as the #USelections spark more intrigue. Donald Trump is odds on favourite to regain the presidency given Kamala Harris needs to wait in the shadows while the democrats decide if a full convention vote is needed. Trump famously removed the US from the Paris agreement because…

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Conjoint Analysis in FMCG Wargaming

Conjoint Analysis in FMCG Wargaming: The Strategic Chess Game Where You Know Your Competitor’s Next Move

By Andy O’Brien / October 9, 2024

In the fast-moving consumer goods (FMCG) sector, where competition is fierce and consumer preferences constantly shift, businesses are perpetually engaged in a strategic dance to stay ahead. Most of the time, the demands of internal reporting and analysis can mean reacting to competitor moves is more likely than proactive planning. Conjoint analysis, a powerful tool…

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Thriving Amid Inflation: Strategies for Success in Japan’s Evolving Market

By Andy O’Brien / October 4, 2024

  Japan’s economy is entering a new era marked by the onset of inflation, presenting both challenges and opportunities for Consumer Packaged Goods (CPG) and Over-the-Counter (OTC) brands. There is little opportunity left to offset inflation in input prices or labour costs due to the already highly efficient production that principles like Kaizen ensured. The…

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Pricing in pandession: six dos and don'ts

How to manage pricing during the pandession: six dos and don’ts

By Matt Johnston / June 22, 2020

We’re living through a historic moment right now. You don’t need me to point out to you how COVID-19 has influenced everything this year. Not only is the pandemic unique because no event has influenced global society so profoundly since World War II, but also because we’ve never faced an economic challenge of this magnitude.…

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