In February 2019, a leading Irish craft gin brand was gaining better sales traction in international markets than in Ireland. In an effort to boost sales in Ireland, they wanted to understand how their brand, product and pricing were perceived by gin drinkers in Ireland vis-à-vis competing brands. The Solution The brand engaged EPIC Conjoint…

In March 2020, a leading international personal care consumer brand was evaluating where to build a production facility for their next-gen electric shaver. They were deciding between China and Europe, and a difference of €1.5 million in investment was at stake. One of the deciding factors was to understand the impact that “Made in,” “Designed…

In June 2019, a leading global confectionery brand wanted to explore customer appetite for new ranges of its health snack bar in order to double sales in five years. To achieve this target, the brand first wanted to test how its current bar was perceived by the addressable market relative to competing bars according to…