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Matt Johnston

Founder & CEO

Matt is Founder and CEO of EPIC Conjoint, a Product, Pricing & Promotion decision making software solution provider, enabling game-changing B2C and B2B product and pricing decisions across 130+ markets.

Having graduated with a Master degree in Economics, Matt has become a seasoned commercial marketing professional with nearly 30 years of pricing, product and segmentation experience working for Tier 1 brands across many sectors in North America, Latin America, Europe, Middle East and Asia.

Pricing is a central theme in Matt’s career. He started as a Pricing analyst for the newly launched Comedy Central cable network, having moved to New York during the US World Cup summer of 1994. That was springboard into an Equity (Stock) Research role for JP Morgan on Wall Street, where Matt priced shares of US and Latam Media & Telecom companies. Upon moving back to Ireland in 1999, Matt enjoyed an extensive career in telecommunications as former Head of Pricing at Telefónica O2 Ireland. Before founding EPIC Conjoint, Matt and his family spent 4 incredible years in Qatar where he led the Group Pricing function for a Qatari telecoms group with operations across the Middle East, North Africa and Southeast Asia, called Ooredoo Group.

Outside of work Matt enjoys cold water swimming with his wife and friends, playing tennis, trekking in the Dublin mountains and walking his beloved little cavachon (dog) Archie.

Did you know? Matt and his family toured the whole of Europe for a year in a motorhome (RV, autocaravan). In fact, EPIC Conjoint was born in the back of a motorhome somewhere in the middle of France!