Andy’s commercial experience spans 22 years, with roles at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group, covering a wide range of European markets and supply chains within the FMCG sector.

He began his career in MMM/Econometrics, quickly transitioning to the design and implementation of price and promotional trade plans across the UK and Ireland retail markets. Andy has directly managed relationships with major retailers, including Tesco, Asda, Morrisons, Sainsbury's, Waitrose, Ocado, COOP, Tesco Ireland, Dunnes Stores, and M&S. Throughout his career, he has held senior positions in Category, CMI, Marketing, Sales, and Buying, working for start up, scale up and blue chip sizes enterprises.

Currently, Andy leads the FMCG & Retail verticals at EPIC Conjoint, managing projects for blue-chip clients such as Danone, Heineken, AB InBev, PepsiCo, Unilever, and Smartbox. He also serves as a lecturer in Pricing at the Smurfit Business School, University College Dublin.

An avid sportsman, Andy represented Ireland in rugby on 23 occasions between the ages of 18 and 23, earning a Blue from Cambridge and Colours from UCD. He is a proud father to Paddy and Orla and shares dog-walking duties for Molly and Snoopy with his wife, Lucy, who is a Director at PwC.