Posts by: EPIC Conjoint

Global Confectionery Brand Conjoint Study

By EPIC Conjoint / August 19, 2020

In June 2019, a leading global confectionery brand wanted to explore customer appetite for new ranges of its health snack bar in order to double sales in five years. To achieve this target, the brand first wanted to test how its current bar was perceived by the addressable market relative to competing bars according to…

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