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Japan’s economy is entering a new era marked by the onset of inflation, presenting both challenges and opportunities for Consumer Packaged Goods (CPG) and Over-the-Counter…
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Conjoint Survey to Evaluate Data Science Consulting Services
EPIC Conjoint team congratulates Faye Hahn, a Business Information Student at the Technical University of Darmstadt (Germany), on her exceptional academic work. Faye successfully applied Conjoint Analysis for a very…
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18 Market Research Survey Tips to Ensure Quality Customer Insights
When running a market research survey, there are many things to consider. In fact, so many one could write a pretty thick book about it. These days, time is scarce…
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New and updated features to accelerate your research success
Our mission at EPIC Conjoint is to make Conjoint Analysis – the most effective form of quantitative research – accessible and affordable to all businesses, large and small. To achieve…
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Irish Craft Gin Conjoint Analysis
A leading Irish craft gin brand was gaining better sales traction in international markets than in Ireland. In an effort to boost sales in Ireland, they wanted to understand how…
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Finish 2020 on a high, and get a head start on 2021
One of the most unusual years in modern history will soon end. However, there is no doubt the challenges COVID-19 pandemic has generated will stay with us. And without a…
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International Personal Care Brand Conjoint Study
In March 2020, a leading international personal care consumer brand was evaluating where to build a production facility for their next-gen electric shaver. They were deciding between China and Europe,…
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Global Confectionery Brand Conjoint Study
In June 2019, a leading global confectionery brand wanted to explore customer appetite for new ranges of its health snack bar in order to double sales in five years. To…
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How to manage pricing during the pandession: six dos and don’ts
We’re living through a historic moment right now. You don’t need me to point out to you how COVID-19 has influenced everything this year. Not only is the pandemic unique…
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Lay the foundation for post-COVID-19 success
When asked, “What do you think about a recession?” Sam Walton, the founder of Walmart, responded, “I thought about it and decided not to participate.” Cost-cutting, discount pricing, and widespread…
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