Insights Blog Posts

What you will learn from this article: Impact of seasonal packaging on driving sales: Is all that complexity in supply chain worth the effort? Opportunity to include price inflation with limited edition branding: Does reducing the size while adding festive packaging still entice shoppers? New customer attraction: Can Halloween branding help you reach beyond your…

We all have a tendency to hoard. Hoarding is the compulsive behavior of acquiring and keeping items due to various psychological factors, including deep emotional attachment to possessions, fear of scarcity, or anxiety about discarding things that might be needed in the future. For example, I have a suit waiting for me to return to the size I was at 22, just in case it gets worn again.

The Oasis reunion tour, one of the most anticipated events of the year, has reignited discussions around dynamic pricing in ticketing. Prices for the event, initially advertised between £86.50 and £150, soared to over £400 due to real-time demand adjustments, leaving fans outraged. This controversy highlights both the potential and risks of dynamic pricing, especially…

  I came across this quote in a blog about eating the right foods for an Ironman triathlon. Now, I have no intention of competing in an Ironman or following the strict diet that comes with it. However, the statement resonated deeply with me, especially when considering how different businesses are responding to the impending…

The cover story of the July-August 2023 issue of the Harvard Business Review heralds “GenAI and the New Age of Human Creativity” and asserts that “GenAI’s greatest potential is not in replacing humans; it is to assist humans in their individual and collective efforts to create hitherto unimaginable solutions.” No one should underestimate the personal…

Hot inflation numbers and energy instability are the latest signs that a deep economic chill will set in across major markets in North America and Europe. A look at the recent headlines reveals that the word “uncertainty” may be inadequate to describe what is happening right now and, even worse, what the winter will bring.…

Concerns about the impact of inflation are growing almost as fast as inflation itself. When the Conference Board surveyed close to 1,000 CEOs around the world in late 2021, some 82% said they are facing upward price pressure for inputs into their businesses. In the U.S., over half of the CEOs surveyed expected at least…

When running a market research survey, there are many things to consider. In fact, so many one could write a pretty thick book about it. These days, time is scarce and we usually have weeks if not days to plan and run a survey, while still needing to make sure we don’t make any obvious…

One of the most unusual years in modern history will soon end. However, there is no doubt the challenges COVID-19 pandemic has generated will stay with us. And without a quick solution in sight, we will continue to live through a pandession for the foreseeable future. While there is no doubt the pandemic has brought…

When asked, “What do you think about a recession?” Sam Walton, the founder of Walmart, responded, “I thought about it and decided not to participate.” Cost-cutting, discount pricing, and widespread uncertainty — that is how many companies have approached the challenges caused by the social and economic effects of COVID-19. CEOs and senior marketers face…