UNLOCKING MARKET ACCESS SUCCESS: Conjoint Analysis in Irish Healthcare

In today’s increasingly complex healthcare landscape, securing reimbursement approval from the HSE has become one of the most critical challenges facing pharmaceutical companies in Ireland. With the NCPE’s rigorous assessment process evaluating everything from cost-effectiveness to budget impact, success requires more than just demonstrating clinical efficacy—it demands a deep understanding of what truly drives value for patients, physicians, and payers alike.