How to grow profitably in a VUCA world
Alex Suciu
Global Vice President Strategic Revenue Management at MARS WRIGLEY
Driving sustainable business success requires a shift in perspective. Alex S. challenges traditional growth strategies, emphasizing the importance of moving markets rather than simply optimizing them. In today's volatile business landscape, profitability is no longer a given—strategic choices are essential. Through years of experience leading companies and shaping high-performing teams, Alex developed an approach that forces business leaders to make deliberate decisions for long-term success.
Growth is often misunderstood. Selling more does not always equate to profitability, and not all expansion leads to value creation. By reframing revenue management, businesses can navigate pricing strategies, market volatility, and evolving consumer behaviors with a more strategic lens. This transformation demands careful planning, smart decision-making, and a deep understanding of market dynamics.
Alex’s insights are rooted in real-world experiences, bringing clarity to complex business challenges. Whether addressing pricing shifts, digital transformation, or competitive forces, his methodology helps businesses make informed choices that drive measurable impact. Success isn’t about chasing volume—it’s about creating value, making the right trade-offs, and building profitability that lasts.
