Private Label – Pricing when you are a follower
Malachy O’Connor
Food Industry Consultant, IPLC Partner, ex Aldi and Tesco Buying Director
In this insightful session, Malachy O’Connor—Food Industry Consultant, IPLC Partner, and former Buying Director at Aldi and Tesco—explored the complex dynamics of private label pricing when operating as a follower in the market. Drawing from his extensive experience, Malachy walked through the unique challenges faced by private-label-only brands and dual Brand/PL businesses as they collaborated with retailers on innovation and strategic pricing.
Attendees gained invaluable insights into how private labels navigate competitive landscapes, respond to pricing pressures, and drive innovation without the leadership position in the category. Malachy provided real-world examples of strategies that enable private label brands to remain agile, competitive, and aligned with retailer expectations while optimizing growth opportunities.
