Capture Online and Offline Willingness to Pay and Price Sensitivity in One Conjoint
In October 2023, together with European Pricing Platform, we hosted a webinar on capturing online & offline willingness to pay and price sensitivity in just one conjoint survey.
This webinar provides insights on:
- How much customer preferences differ between online and offline and why
- Whether products are more likely to be purchased online versus offline
- If customers are willing to pay more or less online
- Does price sensitivity differ by channel
- Are price promotions more effective online versus offline