EPP Webinar:
Capture Online and Offline Willingness to Pay and Price Sensitivity in One Conjoint

In October 2023, together with European Pricing Platform, we hosted a webinar on capturing online & offline willingness to pay and price sensitivity in just one conjoint survey.

This webinar provides insights on:

• How much customer preferences differ between online and offline and why
• Whether products are more likely to be purchased online versus offline
• If customers are willing to pay more or less online
• Does price sensitivity differ by channel
• Are price promotions more effective online versus offline