EPP Webinar:
Capture Online and Offline Willingness to Pay and Price Sensitivity in One Conjoint


In October 2023, together with European Pricing Platform, we hosted a webinar on capturing online & offline willingness to pay and price sensitivity in just one conjoint survey.

This webinar provides insights on:

  • How much customer preferences differ between online and offline and why
  • Whether products are more likely to be purchased online versus offline
  • If customers are willing to pay more or less online
  • Does price sensitivity differ by channel
  • Are price promotions more effective online versus offline