De-risking New Product Introductions using Conjoint Analysis
In July 2021 we hosted a webinar during which we showed how to get answers to following questions using Conjoint Analysis:
- What features of my existing or new product/service do my target customers value most?
- How much are they willing to pay for each feature?
- Do some customer segments value product features differently to others?
- Are they willing to pay more or less for each feature?
- How competitive is my product compared to competitor products in the eyes of target customers?
- Which competitor am I most likely to capture share from?
- How can I prevent revenue cannibalization?
... and many more questions your C-Suite might ask!
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