De-risking New Product Introductions using Conjoint Analysis


In July 2021 we hosted a webinar during which we showed how to get answers to following questions using Conjoint Analysis:

  • What features of my existing or new product/service do my target customers value most?
  • How much are they willing to pay for each feature?
  • Do some customer segments value product features differently to others?
  • Are they willing to pay more or less for each feature?
  • How competitive is my product compared to competitor products in the eyes of target customers?
  • Which competitor am I most likely to capture share from?
  • How can I prevent revenue cannibalization?

... and many more questions your C-Suite might ask!