EPP & EPIC Conjoint Webinar:
Understanding the right pricing to win in a category with strong Own Label
In October 2024, together with European Pricing Platform, we hosted a webinar presenting the key insights from our study on homecare brands vs OL in the UK, covering categories like Toilet Tissue, Laundry, and Household Cleaning in Tesco.
This webinar covers the following topics:
- Discover the optimal price premiums that brands can hold
- Understand what “brand” is worth in a competitive market
- Learn about pricing behaviors across gender (Male vs. Female) and geography (North vs. South)
This session will be useful for those with strong OL competition who need help to work out what pricing strategy to take.