Value-Based Pricing & Optimization Toolbox


In March 2022 we hosted a German-language webinar that answered the following questions:

  • What tools are available in the value-based pricing and product/service optimization fields?
  • How to identify the most important value drivers of your products with the help of MaxDiff analysis?
  • How to use Conjoint Analysis to accurately measure price elasticities and willingness to pay?
  • How to achieve precise customer segmentation based on individual customer preferences and price sensitivities?