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Are Consumers Actually Willing to Pay for Social Media? What Snapchat’s Backlash Really Tells Us

Are Consumers Actually Willing to Pay for Social Media? What Snapchat’s Backlash Really Tells Us

By EPIC Conjoint | December 11, 2025

Background As outlined in a recent BBC article, Snapchat’s decision to charge users for storage beyond 5GB has been met with significant backlash, underscoring how strongly people react when core platform features shift from free to paid. This reaction prompted…

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