Transforming retailer’s thinking

Heather Jackson, the visionary founder of GenM and the MTick logo, launched her groundbreaking initiative in 2021 with a mission to transform the retail landscape. In just a few years, some of the UK’s largest and most influential retailers—Tesco, Boots, Morrisons, and Sainsbury’s—have recognized the vast potential behind this movement. They are now actively reshaping their product categories to tap into an emerging market opportunity that is set to expand significantly over the next 15 to 20 years, driven by demographic shifts.