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Are Consumers Actually Willing to Pay for Social Media? What Snapchat’s Backlash Really Tells Us

Are Consumers Actually Willing to Pay for Social Media? What Snapchat’s Backlash Really Tells Us

By EPIC Conjoint | December 11, 2025

Background As outlined in a recent BBC article, Snapchat’s decision to charge users for storage beyond 5GB has been met with significant backlash, underscoring how…

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The importance of capturing customer motivation underpinning purchases

By Matt Johnston | November 25, 2019

Yet another cracking EPP European & Global Pricing Forum – the 14th edition – was organized and hosted in Brussels last week by Pol Vanaerde and his talented team. EPP…

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