EPIC.BLOG
In early 2025, McDonald’s decision to remove the dollar sign from menus made headlines. Prices remained the same, but the familiar “$” symbol vanished from…
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The importance of capturing customer motivation underpinning purchases
Yet another cracking EPP European & Global Pricing Forum – the 14th edition – was organized and hosted in Brussels last week by Pol Vanaerde and his talented team. EPP…
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